Why Direct Link

There’s value in data

Since 1995, Direct Link has been Canada’s leading provider of invoice-based foodservice data and analytics. Our clients have busy schedules. They’re engaged in daily operations, lacking time for strategic business development. That’s where we come in. 

Direct Link provides our clients with reliable data that can be segmented in a variety of ways to provide the most meaningful information that’s applicable to their business. Turning data into information, and information into strategies and tactics is where Direct Link becomes a true extension of our partner’s team(s). Being that partner who can talk the market, sales, marketing, procurement, planning, and more is where Direct Link shines. That’s why many of the largest foodservice Manufacturers and Distributors in Canada have partnered with Direct Link for decades.

Market Insight

A valuable resource for understanding the foodservice industry today to help plan for tomorrow:

  • Market size and sales share by Region
  • Trending product Styles, Flavours, and Packaging Formats
  • Benchmark share and performance against competitors
  • Follow pricing tactics and their regional impact for better informed pricing decisions
  • Use Direct Link in fact-based sales presentations to key customers

Category Management

Quantify business opportunities using Direct Link data through various scopes: 

Market

  • Category Size and Growth 
  • Brand vs. Private Label
  • Regionality
  • Key Brands / Competitors
  • Market Trends

Innovation

  • Category Trends
  • New Product Development
  • Regional Differentiation
  • Product Technology
  • Food Safety

Supplier / Manufacturer

  • Supplier Share / Growth Rate
  • Competitive Advantage / Key Strengths
  • Brand Positioning
  • Key Product Attributes
  • Marketing Objectives and Strategies

Distributor

  • Target Operator Segments
  • Key Growth Segments
  • Drivers of Growth
  • Marketing Strategies and Tactics
  • Revenue Potential

Opportunity Identification

Leverage Direct Link’s information and insights to identify opportunities in the market:

  • Allocate resources across your portfolio of products more effectively
  • Develop new products to take advantage of emerging trends
  • Issue and/or respond to National and Regional RFPs
  • Optimize Branded & Private Label SKUs appropriately

How does it work?

Get Reliable Data.

Direct Link is the only data source in Canada that is 100% invoice-based. The data comes directly from Distributor invoices. There is no survey research involved whatsoever. The data you receive is comprehensive and reliable. We work in partnership with Broadline Distributors collecting, compiling and cleaning the data, ensuring the highest level of accuracy.

Make Informed Decisions.

Whether it be determining the size of the market, discovering emerging market trends, or developing specific strategies and tactics, Direct Link is there to support, advise, and be that all-in partner. We are that trusted extension of your team that ultimately provides insight into the various aspects of the market, allowing our clients and partners to make informed decisions.

Get reliable data and expand your business

Contact Us