About Us

Canada’s leading provider of invoice-based foodservice market intelligence since 1995

We help our clients understand the marketplace, measure market performance, support category management analytics, quantify business opportunities, and make informed decisions.

We partner with our clients on many aspects of their business. From Sales to Marketing to Category Management and Procurement. We are our client‘s all-in partner when it comes to their foodservice business.

Values

Reliable

The only 100% invoice-based data and analytic provider in Canada. This means you are getting fact-based information. No survey or opinion data – always reliable and accurate.

Supportive

It‘s not a transaction … it‘s a partnership. Our data will help educate your decisions and grow your business. With unlimited access to our full-service analytics team, consider us an extension of your team. We help you understand and leverage market conditions and trends. ​

Trusting

We take our ethical responsibility very seriously. Protecting our partners is the guiding principle in everything we do. We are committed to delivering the most accurate data available while ensuring proprietary data remains secure.

An NMG Company

Direct Link is an NMG Company.

New Market Group (NMG), based in Newmarket, Ontario, is among the leading portfolio of marketing groups in North America. Comprised of marketing groups in the Foodservice, Industrial Supply, Lighting, Home Décor, and Construction Equipment industries, NMG boasts:

  • 750+ Supplier Partners
  • 1050+ Dealer, Distributor and Showroom Members
  • 45+ years of industry expertise

Since 1978, NMG has fostered deep rooted relationships with key industry stakeholders. Our longstanding management team delivers resources and guidance with the sole purpose of increasing profitability for Members and growing sales volumes for Supplier Partners. 

NMG is well informed with the global marketplace and how it impacts the industries in which they operate. In addition, NMG manages a Market Information Division and offers Marketing Services tailored to your specific industry giving your business the necessary tools to stay competitive.